Bumble CEO Whitney Wolfe Wants You to Meet Your Matches IRL

Last week, the women-centered dating app Bumble unveiled its first brick-and-mortar concept space in Soho known as The Hive. But it wasn’t until a cocktail reception there last night that 26-year-old Bumble CEO Whitney Wolfe had a chance to see the space IRL. “I’ve been peeking in digitally for a while now, but this is the first time I’m seeing it. We wanted it to look like an Apple store infused with your chic friend’s living room,” she said of the interior, which is coated in floor-to-ceiling honeycomb yellow.

The Hive

But like the app itself, the month-long pop-up isn’t just about getting physical. It’s also a space for platonic daytime powwows and business meetings, reflecting the app’s mission to foster non-romantic connections. “We have panels in the morning with female entrepreneurs from various industries,” said Wolfe. “It’s also just a great place for people to come meet new people that they may not have even met on the app.” 

The Hive

This weekend, the Mercer St. location will be abuzz with speakers including co-founders of The Skimm Danielle Weisberg and Carly Zakin and a panel of editors from Cosmopolitan.com. For now, guests can register online, but according to Wolfe, Bumble users will be able to plug into The Hive on the app. “We’re slowly rolling out a card in the app that you can match with,” she said. “It will give you all of the offerings and tell you where to be and when, and who to bring, or who not to bring.”

The Hive

While filtering out unwanted advances remains an important selling point for the company, Bumble’s brick-and-mortar space addresses such issues with irreverence and humor: one wall features numerous portraits of famous Richards (e.g. Pryor, Nixon, etc.) with a disclaimer reading “No dick pics – unless your name is Richard.” But jokes aside, Wolfe is dedicated as ever to holding people accountable “There have been lots of funny ideas coming out of the concept of ‘no more, quote unquote, dick pics,’ but [in reality] it’s offensive,” Wolfe said. “In real life, at a restaurant, you wouldn’t act that way. And so if we’re not behaving this way physically, why are we doing it digitally? People lose this element of accountability online and we want to rebuild that.” 

The post Bumble CEO Whitney Wolfe Wants You to Meet Your Matches IRL appeared first on DuJour.


At Comey’s Hearing, Donald Trump’s Incompetence Was the GOP’s Best Defense  

While former FBI Director James Comey was testifying before the Senate Intelligence Committee, House Speaker Paul Ryan made a statement during a press conference that the “FBI director needs to be independent,” adding that the problem was not that President Trump had crossed legal and ethical lines, but simply that…

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Cavs Fan Fatboy SSE Was Pretty Confident Last Night….Annnndddd Then The Cavs Lost

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I’ve never heard of this guy Fatboy SSE, but he has over 2 million Instagram followers, is a Cavs fan and can pump out a very nice NSFW reaction video. BOOOM – instant follow.

Fatboy was feeling pretty good last night — probably when the Cavs had a seven or so point lead — before eventually watching LeBron disappear with two minutes to go and the Warriors drop 11 to win it going away. That’s the problem with making a reaction video before the game is over, but that’s why I’m loving Fatboy.

He just puts his emotions out there. Let’s ’em fly.

And then shows up when his team loses.

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Had a guy on Twitter today ask how so many people can have jobs that don’t seem to be jobs at all. Fatboy’s a great example. It doesn’t look like he’s doing anything and then a brand will drop thousands for Fatboy to do an IG. BOOM – cash. Just have to have the ‘it’ factor. Find a hook, ride it as long as you can, make as much money as possible.

Fatboy’s going to get a show…just watch:

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Sports Gossip, Sexy WAGs, NFL and Hot Cheerleaders: BustedCoverage

From Artisan Salt to Vagina Eggs: The World of Celebrity Lifestyle Branding

Don’t steam your vagina.

This may seem like pathetically simple advice, but the practice of steam-cleaning your vagina to «rebalance hormones» and freshen up your downstairs department has grown in popularity over the past couple of years. You shouldn’t stick jade eggs in there either. Once again, something you’d think most people would know, yet «beauty healers» now claim that these lumps of stone «harness the power of energy work, crystal healing, and a Kegel-like physical practice.» I don’t care how desperately in need of a rebalanced chi your vagina is, don’t stick jade eggs up there. Your vagina is not MacGyver.

Goop, the somewhat infamous lifestyle site by actress Gwyneth Paltrow, has a lot to say about vaginas. On top of the egg trend, you can find an array of downstairs entertainment, endorsed by a bona fide Oscar winner: There’s a DIY reflexology guide with instructions on which part of the foot to press to help with genital issues; There’s a plug for a new-age emoji pack that includes a special heart vagina patch alongside evil eyes and rainbow unicorns; There’s a helpful guide to yeast infections and how to deal with them the Goop way (cut out yeasty foods and replenish your good bacteria); And that doesn’t even cover the posts dedicated to pelvic floor muscles, orgasmic meditation, the potential toxicity of tampons, medical marijuana for PMS, and, to shake things up a big, good old fashioned anal sex. After asking my Twitter followers what they first thought of when they saw Paltrow, even I was taken aback by how many just said «vaginas». In the world of celebrity commodities, no branding is bad branding, and Goop has pioneered a new way of business for countless Hollywood stars (as long as they’re wealthy, pretty, and white).

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This year, 9 years after initially launching as a weekly newsletter, Goop announced that Paltrow would be the company’s CEO, following a boom year where the brand raised $ 15-20m in venture capital, launched a quarterly magazine to be published by Condé Nast, and announced plans to enter the multi-billion dollar a year industry of vitamins. Not too shabby for what many had written off as a White Ladies Problems vanity project. Goop casts a wide shadow over the industry, as many actresses, struggling to get good roles past the «over the hill in Hollywood» age of 35, seek new ways to retain relevance while branching out to pastures of profit. Gwyneth has Goop, Reese Witherspoon has Draper James, Jessica Alba has The Honest Company, and once upon a time, Blake Lively had Preserve. Nowadays it feels like every vaguely famous actress with long gaps in their schedules has a blog where they post Instagram-friendly images of chai porridge and yoga poses (the potential future British royal Meghan Markle dabbled in lifestyle blogging with The Tig until recently), yet few have succeeded in the way that a handful of women have. Anyone can set up a WordPress site and brag about the benefits of kale, but few can command the commitment of audiences like Gwyneth and company.

To read Goop is to fall into a polished world where money is plentiful and self-awareness is questionable. It’s a pristinely organised site chock full of franchised zen, obsessive gloss, and pleasure in its most abstract form. You get the feeling that Paltrow walks without her feet ever touching the ground. The blog posts are all written in an approachable manner, as if between girlfriends over a fizzy business lunch, which almost tricks you into believing their ethos is of our world. A piece on the power of detox baths is so warm in its casual enthusiasm that spending $ 34 on a bunch of salts begins to seem like a good idea. Goop breezily switches from hippie health tips to cosmopolitan city break ideas without so much as a glance backwards. Their aim is to «make every choice count» as we’re all «resource strapped», which can’t help but feel contradictory coming from a woman who drinks a daily smoothie containing $ 50 fungus and $ 60 of something called «sex dust».

It’s all so ridiculous that parody seems impossible, which may be why it’s lasted as long as it has. Paltrow’s image is of old money and the associated untouchable qualities. She’s a second generation Hollywood star with a top education and Brad Pitt and Ben Affleck for ex-boyfriends. Nobody looks to Gwyneth for anything remotely relatable. Even in her film work, she is surrounded by the aura of the elite (which works to sublime effect in performances like The Royal Tenenbaums). When Paltrow tries to be warm and appealing in the way general audiences seem to crave, it falls flat, and sometimes she can’t help but be hilariously haughty. This is the kind of out-there Hollywood glamour we seldom see, but would feel right at place in the golden age, where stars were making obscene amounts of money and having a gold-plated bathtub was practically the norm. One of the stars Paltrow most resembles in this capacity is Gloria Swanson. The silent film megastar, best known to film fans for her iconic work as Norma Desmond in Sunset Boulevard, was one of the earliest advocates for the macrobiotic diet, and later in life she toured the country to promote her husband’s health book on the dangers of sugar. Nowadays, celebrities shilling for the hot new diet of the week is common practice, but when Paltrow became the de-facto face of the macrobiotic diet in the late 90s, akin to Swanson, there was a sense that she was leading the way for a new generation. These days, Goop seems all the more relevant to a culture that fetishizes vague notions of «wellness» and has turned loopy limiting diets into a mainstream fad. Elizabeth Taylor releasing a cookbook was a last-ditch attempt; Gwyneth doing it is just good business.

Of course, one can’t simply replicate the Goop way to success. Everything about Paltrow’s business is tailor-made to suit her specific image. Paltrow does not cater to a public that finds her out-of-touch and a little loopy, but Reese Witherspoon, with her brand Draper James, is happy to remain America’s sweetheart for the right price. In contrast to fellow Best Actress Oscar winner Paltrow, who hasn’t been in a film since Mortdecai (remember that?), Witherspoon is experiencing a new artistic boom as an actress, thanks to savvy producer choices like HBO’s Big Little Lies, a book she optioned with Nicole Kidman. She’s not necessarily someone who needs to find a new avenue of earnings, nor does she require a boost in popularity. Draper James, a clothing, accessories and home-ware line, is more about adding a new layer to Witherspoon’s durable image as the apple pie good girl. As her acting choices get edgier and less warm, Draper James reminds her fans that she’s still that Southern girl next door your grandmother would love.

In explaining the Draper James lifestyle, Witherspoon is selling a heightened take on Southern heritage that glosses over some abrasive realities with a pinch of weaponised class. She talks of her grandmother who «only drove white Cadillacs—always while wearing proper driving gloves», and how her grandfather «taught me that good manners and great style go hand in hand», which blend together to create «contemporary, yet timeless Southern style» at a reasonably affordable price. Witherspoon herself models many of the clothes, which are simple and chic but with enough cutesy personality to stand out from the crowd. The home accents section includes «trinket trays» ($ 18) with vague platitudes in gold leaf font that say «Think Happy Thoughts» and «You Are My Sunshine». For $ 58, you can own a series of cocktail napkins with «What Would Dolly Do?» embroidered on the front.

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The «Love, Reese» blog part of the site is frothy and inviting like her best performances, packed with country music playlists, advice for Summer entertaining and prolific use of the phrase «y’all». It’s so cute, it’s almost suspicious. After all, this is a view of refined Southern comfort that can only be experienced by a small portion of its residents, and bar a few women modelling the pricey clothes, this is a South for the white. This is the south of fairytales, the kind for girls who think plantation weddings are the ultimate dream. It’s a retro brand of femininity, full of lacy collars and gleaming pearl sets and straight-talkers who use the phrase «bless your heart» for all manner of emotional responses. Draper James provides a fantasy, which would be fine if the historical whitewash weren’t so stark. This is not to say that Witherspoon is a malicious tool of a mass cultural smudging, but she is a savvy enough businesswoman to know what sells and how to sell it. That’s why she’s the main model, both on and off-line, for her clothes. The Southern charm of Witherspoon’s brand is that of mint juleps and tea dresses. It sells better than the truth, but who wants to buy that? A large portion of Draper James pieces sold out on the site’s opening day, and now they’re teaming up for a collection with Net-a-Porter.

Not all lifestyle brands are created equal. Both Goop and Draper James are minutely managed passion projects that hammer home particular qualities about their owners, ones that the paying audiences are keen to support. You know exactly what you’re getting with Goop, as bonkers as it may seem. This is where the vaulting ambition of Blake Lively failed her. Preserve started with a bang, as Lively, still best known to the public for starring in Gossip Girl and marrying Ryan Reynolds, landed the cover of Vogue as part of her promotional tour. To this day, I’m still not sure what Preserve actually was. Its aims were so muddled and its focus scattered: Was it an artisan products promotional vehicle? Or a lifestyle guide to Southern living? Or a misguided philanthropic endeavour? Nobody seemed to know, much less Lively herself, and reviews for Preserve were scathing. One writer at the Guardian declared, «what Preserve really made me want to eat was the rich.»

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Preserve is no longer with us (it closed after one whole year), but proof of its existence can be found by those with the patience to seek it out. Lively introduced the site by admitting, «I’m no editor, no artisan, no expert.» She wasn’t much of a writer either. Every paragraph on Preserve was excruciating in its needlessly complicated language choices, evoking memories of the episode of Friends where Joey uses the online Thesaurus to change every word in an essay («Baby Kangaroo Tribbiani», anyone?) This, and I swear I’m not making this up, is a paragraph she wrote about cloaks:

«From fairytale princes, to The Phantom of the Opera, to golden age Hollywood icons, the lure of a cloak has continually maintained a mysterious and magical appeal. Dramatic, yet practical, these magnetic coatings date back to a time when the need for functionality outweighed stylistic expression. Used dually as a blanket and an outer garment in Ancient Rome and the Middle Ages, these sumptuous creations were sensible in form and function. The enchantment of the cloak was revived as a fashion statement during the 20th century when women indulged in sensual and theatrical evening attire, revealing only the slightest amount of skin under luscious layers. These styles are still adored today. We continue to embody this mysterious allure with bold cloaks, daringly sheer accents, slinky knits, and sumptuous threads that embrace the magic of the midnight moon.»

That really says it all about Preserve: It just tried too damn hard. Even for hipsters, it felt strained and laughable, as Preserve tried to convince readers to buy wooden crates for $ 95 and «artisan salt» for $ 40. Lively tried to create an all-encompassing community with Preserve, declaring it to be «all of us, together, championing the goods, makers and legends that instill meaning inside the moments of our lives.» This simply makes her attempts at charity, where the site would help provide food and clothing to disadvantaged children, all the sadder. Don’t try to shill for $ 10 vegan hot fudge, then alleviate the guilt of privilege as if everyone should chip in to make you feel better.

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None of this seemed to have anything to do with what we know of Blake Lively. She is most associated with big city glamour and high-fashion, not Small Town USA. No matter how hard Lively insisted to fans that she was a foodie and home-girl at heart, whose big day with Ryan Reynolds was featured in Martha Stewart’s Weddings magazine, it never felt authentic. Nobody bought the Southern charm routine from an LA native married to a Canadian, even if they did marry on a plantation. A Jessica Simpson style shoe line probably would have done roaring business. As it is, Preserve is gone, with Lively promising to bring it back, but for now she’s back under the Hollywood gaze and flourishing.

Most of these brands have been relatively small in scope, at least for a business, but bigger ventures are not uncommon in this field: Drew Barrymore has a surprisingly successful make-up line stocked exclusively at Walmart; The aforementioned shoe line from Jessica Simpson expanded into a billion-dollar enterprise; and Ellen Degeneres‘s line offers a refreshingly gender-neutral approach in a field dominated by traditional notions of femininity. Yet the surprise queen of this field is Jessica Alba and The Honest Company, an ethical home and baby line of non-toxic products that’s now estimated to be worth a billion dollars. Where Paltrow and Witherspoon banked on their personal brands to expand into a new field, Alba bucked that trend and subverted those expectations. The actress best known for her mid-2000s sex symbol status became the ultimate earth mother, fighting for kids everywhere against the scourge of harmful products, and doing it so prettily. Everything at The Honest Company is beautifully packaged, with flowers and butterflies across bottles of bubble bath and prenatal vitamins. Image is key, and The Honest Company takes pride in that, particularly with its line of nappies, which are styled with adorable designs like this season’s fashion line.

While the company’s success can’t be exclusively linked to Alba — the line is too large and the audience beyond that of fans of Dark Angels — her work as the official face of the brand cannot be downplayed. She’s the one who got all that amazing press from non-combative sources, particularly the entertainment media, and that helped push The Honest Company into stratospheric levels of power. What that also means is that when something goes wrong, Alba falls under the harsh spotlight of scrutiny. Multiple customers complained of skin burns from the line’s sunblock, a liquid detergent was proven to contain a significant amount of a compound the company claimed it would never use in its products, and a lawsuit was mounted against them for misrepresentation of their infant formula. Alba came out swinging after that sunblock problem, issuing their statement to Pret-a-Reporter (part of The Hollywood Reporter) that focused on the frustrations that made her start the company in the first place, a lack of safe products for her and her then-unborn first daughter. The brand may be bigger than her now but it’s not so big that she can’t keep herself attached to it in the most personal ways. None of these issues have tainted the Alba brand, or that of The Honest Company, in a truly harmful way. The recently launched beauty line received massive amounts of fawning publicity, and the company will continue to do so unless things take a horrific turn for the worse. Goop can be mocked; The Honest Company’s stakes are too high for that.

This weekend, Goop will host its first wellness summit, In Goop Health, in Los Angeles. Highlights will include crystal therapy, aura photography, and IV drips, with speakers such as Cameron Diaz, Nicole Richie, and Jenni Konner of Lena Dunham’s Lenny Letter. Tickets start from $ 500, but it’s already completely sold out. Whatever Gwyneth is selling, people are buying.

But seriously, don’t steam your vagina.


Check Out Aly Raisman’s SI Swimsuit Outtakes Video

If there are any dudes out there who still think body shaming three-time Olympic gold medalist Aly Raisman is a good idea, then you might want to check out her Sports Illustrated swimsuit photos. And in the event you’ve already seen those, SI did everyone a solid this week and dropped a behind-the-scenes look at Aly’s photoshoot:

Anyone else believe Aly needs to work on her biceps some more? Didn’t think so.

Here’s Aly inspiring everyone to wear whatever the hell they want and to ignore the haters:

Sports Gossip, Sexy WAGs, NFL and Hot Cheerleaders: BustedCoverage

9 Ways Prince William Is Keeping His Mother’s Memory Alive Within His Own Family

Prince William was just 14 years old when his mother, Princess Diana, was tragically killed in a car accident in August 1997. Now that he and his brother Harry are adults, they’ve been opening up more and more about how their mother’s death has impacted their lives. Recently, William revealed that what perhaps upsets him most about her absence is that she never got to meet his wife, Kate Middleton, or their kids, Prince George and Princess Charlotte. «I would love her to have met Catherine and to have seen the children grow up,» he told British GQ. «It makes me sad that she won’t, that they will never know her.»

In addition to more modern parenting traditions like bringing his children on royal engagements, sharing official birthday portraits, and making sure George and Charlotte lead lives that are as normal as possible, William has also made sure to honor his mother’s legacy in other, smaller ways, from where he lives to the services he uses to his choice of gifts for Kate Middleton. Keep reading to see nine of them now.

POPSUGAR Celebrity

Remember When Jessica Simpson and Nick Lachey Were Basically a Real-Life Barbie and Ken?

The ’90s were chock-full of glorious celebrity couples, but the ’00s also had its fair share of gems. Not only did the era of AIM and Louis Vuitton gift us with Hollywood pairings like Ryan Gosling and Rachel McAdams and Jennifer Lopez and Ben Affleck, but it also gave us one of the best pop music couples since Britney and Justin: Nick Lachey and Jessica Simpson. The two had an instant connection when they first met at a Christmas party in 1998 and started dating shortly after. Nick even told his mom they would get married after their first encounter. About two years later, the pair mixed business with pleasure when Jessica went on tour with Nick’s band, 98 Degrees. Aside from making sweet music together, they both appeared in each other’s music videos.

In 2001, Jessica broke things off to focus on her music, but they eventually reconciled following the September 11 attacks. They announced their engagement in February 2002 and tied the knot during a lavish ceremony in October. Aside from sharing the stage and the red carpet, the duo also shared the screen for their ridiculously addicting reality series, Newlyweds: Nick and Jessica, on MTV. While the show and their relationship ended in 2005, their picture-perfect love still holds a special place in our hearts. If you’re feeling nostalgic, look back at their Barbie and Ken romance.

POPSUGAR Celebrity

Ryan Lochte’s Kid Has Arrived And No, He Didn’t Name The Child “Jeah” 


Early this morning, in a labor room somewhere, Ryan Lochte sat by the window and furiously looked at the sky with wide-open eyes. A nurse strolled up, asked him what he was doing and why he wasn’t with his fiancee. Ryan didn’t take his eyes off the sky as he excitedly said, “I’m waiting for da stork to bring da bay-beeeeee.” The nurse sighed, shook their head and walked away. The nurse didn’t want to tell Ryan the truth about where babies come from. Ryan’s half brain cell wouldn’t be able to process that heavy news today. It’s already been through so much.

Six months ago, we learned that Ryan Lochte was going to be in charge of another human when he announced that his Instagram model fiancee Kayla Rae Reid was knocked up with their first baby. That baby is here. This morning, Ryan tweeted that happy tears trickled down his face as soon as the stork (read: Ryan’s understanding cousin in a stork costume) strolled through the door with his new baby son in hand. Ryan also tweeted his poor kid’s new name and sadly for all of us, he didn’t name his son Jeah or Jeahsus or Jeahden or anything like that. But Ryan did stay on brand by giving his son the name of a frat boy athlete who goes on to open up a chain of adult arcades with his best bro-friend Boomer. Caiden & Boomer’s does sound like a way bro-ier Dave & Buster’s.

I’m going to stop being a cynical asshole for once in my life and say that I really think that Ryan will learn a lot from his new son. Like, when CZ Jeah graduates from potty-training, he can teach his dad that that pissing in the pool is gross. Or when CZ Jeah’s preschool teacher reads The Berenstain Bears and The Truth to the class, he can teach his dad that lying is really wrong. I know, Ryan’s never going to learn that shit, but I was trying to say something nice here!

Pic: Instagram


Babashook: The Babadook Has Manifested As A Gay Icon

Today in internet transcendence, the creepy top-hatted creature of 2014’s sublime horror-thriller The Babadook has arrived as a gay icon. Oh, I’m sorry. Did you think the story of a widowed single mom dealing with her grief and problem child was the text of this movie? That’s very heteronormative of you.

Vulture traced the roots of this fan theory to last October, on Tumblr, because of course:


From there, the idea of Gay Babadook took root, and just in time for LGBTQA Pride month, he’s coming out as the queer icon he truly is. Just ask the gays.

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